I just bought a bottle of this because I really wanted to support a female-founded brand and wow, I am truly blown away. I've been getting a lot of use out of this with a new partner and we both love it. It's slippery, long-lasting, non-sticky, and doesn't turn into glue like others do. It really does feel very natural and it's easy to clean up afterwards. Don't hesitate to try this - it's lovely!