
Éva Goicochea
Born in New Mexico and raised in California and Michigan, I spent my early career as a legislative aide in healthcare and then a decade working with forward-thinking companies. No matter where I went, the sexual wellness aisle looked the same: outdated, confusing, and not inclusive.
Finally, I converged my experiences to create the next chapter in the sexual wellness industry—a modern company built on quality, simplicity, and inclusivity. A company with beautiful, well-designed, and affordable products. Maude launched in 2018.
In 2020, Dakota Johnson joined the team as an investor and Co-Creative Director. Together with our team and medical advisory board, we look forward to changing the industry and creating a company that stands for modern intimacy—all people welcome.
led by our founder and supported by a team of trusted medical advisors.
Together, we create products that are safe, effective, and made to fit seamlessly into your life.
Dr. Carla Williams
Dr. Carla is a board-certified OB/GYN and integrative women’s healthcare provider. She is co-founder and medical director of Maryam Reproductive Health + Wellness, a collaborative women’s health center in The Bronx. Passionate about birth equity and eliminating racial disparities in medicine, she strives to provide patient-centered care, combining conventional and functional medicine. She’s a Black Latina, born and raised in NY. She attended Pontificia Universidad Catolica Madre y Maestra medical school in Santiago, Dominican Republic, graduating Magna Cum Laude in 2011. Since completing her residency at NYC Health + Hospitals/Lincoln in the Bronx, New York, she has practiced throughout NYC and Westchester County. Carla is a married mother of four children who has birthed in both the hospital and home setting. She is also a full-spectrum doula.
Dr. Terri-Ann Nelson
Dr. Terri-Ann Nelson completed her OB/GYN training at The Brooklyn Hospital Center after obtaining her Doctorate of Medicine at SUNY Upstate Medical University in Syracuse, NY. Prior to that, she obtained her Bachelors of Science from St. John’s University and a Masters of Science from New York Medical College.
Dr. Nelson is passionate about addressing health care disparities especially those impacting people of color in the birthing community. She is committed to empowering women to take care of their bodies. She utilizes her social media platform and brand partnerships to educate and equip women with the tools to have autonomy over their sexual and reproductive health. She uses her voice to teach middle through college aged young woman how to understand their bodies and take care of their health.
Dr. Joshua Gonzalez
Joshua R Gonzalez, MD, is a board-certified urologist who is fellowship-trained in Sexual Medicine and specializes in the management of male and female sexual dysfunctions. He is co-founder of Popstar Labs, a sexual wellness brand focused on promoting the importance of sexual health for all. Dr. Gonzalez completed his medical education at Columbia University and his urological residency at the Mount Sinai Medical Center. Throughout his career, Dr. Gonzalez has focused on advocating for sexual health and providing improved healthcare to the LGBTQ+ community.
Judith Meer, PT, DPT
Judith Meer, PT, DPT, PRPC, CSCS is an NYU-trained doctor of physical therapy with deep expertise in addressing a wide variety of pelvic health conditions. She works across the age and gender spectrums in her New Jersey and Vermont offices, travels to provide care for select VIP and celebrity clientele, and assists in teaching and mentoring newer pelvic therapists as her schedule permits. She is passionate about providing her patients the tools and knowledge they need to tackle bowel, bladder, sexual, abdominal or pelvic pain-related concerns. Collaborative and compassionate care are the hallmarks of her practice.
Arantzazu Cioce, DPT
I’m Dr. Arántzazu Gárate Cioce—Dr. Zazu—a Doctor of Physical Therapy with over 10 years of experience in pelvic health and orthopedic rehabilitation. I specialize in women’s health, helping clients navigate pelvic floor issues, chronic pain conditions, and nervous system dysregulation while supporting athletic and high-functioning individuals in returning to peak performance and vibrant, active lives. As an Intuitive Pelvic Floor Therapist, Trauma-Informed Breathwork Practitioner, Reiki Master in womb healing, and Orgasmic Birth Educator, I bridge science and soul spirit to guide women in reconnecting with their bodies, reclaiming their power, and restoring pleasure.
Adena Teitelbaum
Adena Teitelbaum is a Somatic Sexologist and Intimacy Coach who helps women and vulva-owners reclaim their erotic power and feel fully alive in their bodies. With over a decade in women's health, she brings both professional expertise and lived wisdom to her work. Her approach blends nervous system safety, trauma-informed care, and embodied expression to help women release shame, awaken pleasure, and access their deepest capacity for intimacy, joy and liberated self-expression. Adena sees clients virtually worldwide, and in-person in Manhattan. She lives in Brooklyn with her husband and two daughters.







Our products.
Every product begins with purpose: safe, effective, and designed to fit seamlessly into daily life. From formulation to manufacturing, we prioritize quality, simplicity, and body-safe materials that stand the test of time.

Our impact.
We believe intimacy should be inclusive, accessible, and free of stigma. By supporting comprehensive sexual health education and open dialogue, we aim to build a more informed and equitable future for all people.











