we’re on a mission to make intimacy better—for all people.
our purpose
our approach
our future
our products
We set out to reimagine what intimacy could look like in today’s world. The sexual wellness industry was long overdue for change—gendered, exclusive, and often uninviting. Our purpose is to create a modern intimacy brand built for real people and real lives, making wellness products that are truly integrated into your everyday.
OUR APPROACH BODY TEXT. We set out to reimagine what intimacy could look like in today’s world. The sexual wellness industry was long overdue for change—gendered, exclusive, and often uninviting.
for future body. e for change—gendered, exclusive, and often uninviting. Our purpose is to create a modern intimacy brand built for real people and real lives, making wellness products that are truly integrated into your everyday.
Our products Content. e for change—gendered, exclusive, and often uninviting. Our purpose is to create a modern intimacy brand built for real people and real lives, making wellness products that are truly integrated into your everyday.
quality
We make safe, thoughtful products that support your daily rituals and holistic intimacy.
simplicity
Our essentials are pared down, beginner-friendly, and always made with body-safe formulas.
inclusivity
Designed for all genders, ages, and preferences, our products prioritize universal access to intimacy.
design
We design all our products in-house with function, inclusivity, and everyday use in mind.
innovation
Our expert team builds category-defining essentials through thoughtful engineering and formulation.
testing
Every product is rigorously tested and made with safe ingredients. no guesswork, just trust.
no parabens
no skin irritants
gentle formulations
sephora clean standards
ifra-approved fragrances
sustainable packaging
We keep packaging minimal—no unnecessary inserts or excess materials. Your order arrives in discreet, recyclable packaging. Most of our product packaging is made from pre- and post-consumer recycled materials and can be recycled curbside or at designated facilities. Our shipping cartons are locally made and contain 46% total recycled content.
“Perfect for some much-needed me-timeor joint baths—the scent is intoxicatingeither way.”
“Perfect for some much-needed me-time or joint baths—the scent is intoxicating either way.”
“It's hard not to be a big fan of wellness brand Maude; its products are natural and smell fantastic.”
“Redefining the sex essentials industry for modern consumers.”
our devices
designed in-house
no phthalates
fda grade silicone
reach passed
water-resistant
tested for safety & quality
Éva Goicochea,
founder / ceo
Born in New Mexico and raised in California and Michigan, I spent my early career as a legislative aide in healthcare and then a decade working with forward-thinking companies. No matter where I went, the sexual wellness aisle looked the same: outdated, confusing, and not inclusive.
Finally, I converged my experiences to create the next chapter in the sexual wellness industry—a modern company built on quality, simplicity, and inclusivity. A company with beautiful, well-designed, and affordable products. Maude launched in 2018.
In 2020, Dakota Johnson joined the team as an investor and Co-Creative Director. Together with our team and medical advisory board, we look forward to changing the industry and creating a company that stands for modern intimacy—all people welcome.
