Brand Marketing Manager

 

This is an in-person role based in New York, NY working with a small team. To be considered, you must attach a resume and send a cover letter to people@getmaude.com. 

maude is seeking a Brand Marketing Manager to lead and support our brand strategy cross-functionally. The ideal candidate is an excellent writer and strategic thinker who will be responsible for overseeing various aspects of marketing, including general marketing support, press and communications, content strategy and management on both the blog (The Maudern) and social media, as well as analytics and reporting. Working collaboratively across channels and departments, this individual supports storytelling from concept to product launches, campaigns, content, partnerships and activations infusing an elevated and lively tone into brand voice and positioning. Thriving in high-paced environments, the ideal candidate seamlessly integrates strategic content with innovative ideas. This role involves crafting customized programs with clear KPIs to actualize overall maude’s business goals. This role will report to the Director of Marketing.

 

Responsibilities:

 

General Marketing Support:

  • Reporting to the Director of Marketing, this position will support and execute the development and implementation of maude’s marketing strategy.
  • Manage multiple projects in a fast-paced environment, working closely with all internal stakeholders (Marketing, Product Development, Creative, Operations, Growth) to deliver high-impact 360° product launch strategies across channels both on and offline.
  • Collaborate with cross-functional teams to develop and implement comprehensive marketing strategies.
  • Support the development and execution of marketing campaigns to promote brand awareness and drive engagement.
  • Monitor industry trends and competitor activities to identify opportunities for growth.
  • Identify, engage, and build relationships with influencers and brand ambassadors aligned with the brand's values and aesthetic.
  • Support the coordination of influencer collaborations, including product gifting, campaign briefings, and content approvals.

 

Press and Communications:

  • Cultivate and maintain relationships with media outlets, journalists, and influencers.
  • Develop and execute PR strategies to enhance brand visibility.
  • Create press releases, pitch stories, and coordinate media interviews.

 

Social and Blog Content Strategy and Management:

  • Lead the development of a cohesive content strategy aligned with the brand's goals.
  • Utilize existing content, topics, and brand partners to grow columns, topics and people featured.
  • Ensure content is engaging, consistent with brand messaging, and optimized for SEO
  • Develop and implement social media strategies to increase brand presence and engagement.
  • Create and curate compelling content for various social media platforms.
  • Monitor social media channels for trends and conversations relevant to the brand.

 

Analytics and Reporting:

  • Utilize analytics tools to track and measure the success of owned channel marketing campaigns.
  • Generate regular reports on key performance indicators (KPIs) and provide insights for improvement.
  • Use data to optimize marketing strategies and make data-driven recommendations.

 

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 4-6 years of marketing experience within the beauty industry, beauty publication, and/or fast-growing DTC brand highly preferred.
  • Proven experience in brand marketing with a focus on content creation, social media, and press relations.
  • Proficiency in thriving within a dynamic work environment, adeptly managing multiple priorities with exceptional attention to detail and exceptional project management skills.
  • Capable of collaborating effectively across various functions, adeptly uniting individuals towards shared objectives.
  • Strong analytical skills and proficiency in using analytics tools.
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to think outside the box.
  • Ability to work collaboratively in a fast-paced environment.
  • Innovative thinker attuned to the latest industry trends.
  • Proactive individual with a sense of urgency and the ability to perform well under pressure.

 

Benefits:

  • Competitive salary and equity.
  • Generous vacation.
  • Health, life, commuter, vision, dental benefits.
  • Will work from our pet-friendly Williamsburg office.
  • Working Hours: 9:30 am - 6:00 pm Mon-Thurs in-office, 9:30-5:00 pm Fri remote
  • Cultural outings (think: Smithsonian, Nitehawk Cinema, sailing).

 

About Us

maude is a modern, direct-to-consumer sexual wellness startup that launched in April 2018 and has been featured in The NY Times, Vogue, Forbes, and Fast Company, amongst others. By eschewing the traditional approach through quality, simplicity, and inclusivity, maude is setting new standards for sexual wellness and works closely with factories to create body-safe, accessible essentials. Backed by top tier investors including True Beauty Ventures, Fable Investments (under Natura&Co), Access VC (Reckitt), True, RRE Ventures, CASSIUS Family, Endeavor, and angel Dakota Johnson, amongst others, maude is on a mission to make sexual wellness better for all. In 2022, the company launched in Sephora, one of the first sexual wellness brands ever carried in the retailer’s 52-year history. In addition, the company announced partnerships with Advocates for Youth and SIECUS, organizations dedicated to sexual health access and education.