Éva Goicochea, Founder / CEO

Born in New Mexico and raised in California and Michigan, I spent my early career as a legislative aide in healthcare and then a decade working with forward-thinking companies. No matter where I went, the sexual wellness aisle looked the same: outdated, confusing, and not inclusive.

Finally, I converged my experiences to create the next chapter in the sexual wellness industry—a modern company built on quality, simplicity, and inclusivity. A company with beautiful, well-designed, and affordable products. Maude launched in 2018.

In 2020, Dakota Johnson joined the team as an investor and Co-Creative Director. Together with our team and medical advisory board, we look forward to changing the industry and creating a company that stands for modern intimacy—all people welcome.


Éva Goicochea and Dakota Johnson


We work with the best factories in the world to make safe and fuss-free essentials.


We believe in universal design so we keep it pared down and simple, always.


Intimacy is about people so we stand for inclusion for all, no matter your preference.

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