"this startup is about to change the way you buy sex products for good."

After breathing, sleeping and disguising accidental farts with an awkward cough, sex is probably the next most universal activity people around the world engage in on a daily basis. However, much like the unwanted flatulence, sexual intercourse can come with significant discomfort.

The road to the big O! does not start with a bed of roses (unless, of course, you're sleeping with Bon Jovi), rather boring "maintenance" stuff like getting protection, reducing friction, finding the optimal pose, etc.

Well, boys and girls and men and women, there's now a startup that strives to ease up all of your sex needs and make it more fun, smart and safe.

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