"this everlane alumna wants to make sexual wellness gender-neutral"

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If sex sells, Maude wouldn’t appear at first glance to know what it’s selling. At a launch party for the new sexual wellness brand last week, an understated affair in Manhattan’s SoHo, cofounders Eva Goicochea and Dina Epstein had a few of Maude’s “quickie” kits lined up on a table: travel-friendly packets that could pass for Jony Ive’s hypothetical take on a Soylent packet–but tucked inside are two condoms and a vial of lubricant."

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