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"these women are making the inclusive, beautiful sex essentials your modern life deserves"

If you were to stumble upon anything from Maude, a new female-owned sex essentials company, chances are you wouldn't know what it was. Their products (which include a $45 vibrator$25 bottle of lube, and a $12 bag of condoms) don't have any of the usual giveaways: no stereotypical feminine colors, no suggestive packaging, and no phallic details that may make you want to hide the items under your bed.

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