"New condoms."

03 01 17

Women-led brands challenge the notion that condoms should be branded exclusively with male buyers in mind.

Condoms. To this day, they are the only contraceptive method that prevents against both sexually transmitted disease and unintended pregnancy. Yet, study after study shows their use is steadily on the decline, while STD rates are rising across many demographics.

Now, as intimate products from connected pelvic floor-monitors to digital fertility apps tear down taboos, a new wave of gender-neutral, sustainable, internet-friendly condom brands is betting that a user-friendly and design-savvy approach to condoms will give safer sex a boost.

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