"Maude Wants to Change the Way We Think About Sex Shops."

03 01 17

Sex is great, but nothing can quite kill the mood like overcomplicated toys and garish condom boxes. Enter Maude: the latest player in the sex industry, whose unisex merchandise and minimalist, streamlined packaging makes sex inclusive, fun, and most importantly safe. Featuring a curated selection of products including condoms, lube, wipes, and even a sleek vibrator, Maude's fresh and discreet "tech sex" aesthetic boasts a new, progressive twist on sex essentials. In anticipation of their late 2017 debut, PAPER chatted with co-founder Eva Goicochea about Maude's ethos, the importance of beautiful packaging, and breaking into a historically exclusive industry.

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