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"maude wants to change the way we think about sex shops."

Sex is great, but nothing can quite kill the mood like overcomplicated toys and garish condom boxes. Enter Maude: the latest player in the sex industry, whose unisex merchandise and minimalist, streamlined packaging makes sex inclusive, fun, and most importantly safe. Featuring a curated selection of products including condoms, lube, wipes, and even a sleek vibrator, Maude's fresh and discreet "tech sex" aesthetic boasts a new, progressive twist on sex essentials. In anticipation of their late 2017 debut, PAPER chatted with co-founder Eva Goicochea about Maude's ethos, the importance of beautiful packaging, and breaking into a historically exclusive industry.

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