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"maude is the sleek, gender-inclusive sexual wellness brand we’ve been waiting for."

So many of the products in the sexual health and wellness space are gendered: pink for people with vaginas and dark, manly colors for penises. And then there's Maude. Each of the four products available through the sex essentials company (two lubricants, condoms and a vibrator) come in minimalist, neutral packaging and are sold directly to consumer.

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