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"When you need to restock your fridge, you'll usually just head to the grocery store. But getting new sex products like lube, toys, and condoms isn't always so straightforward. You're lucky if you live near a sex shop, and even if you do, you may still find the experience of going into one uncomfortable. (Though the right shop will try to make you feel as welcome as possible!) If you buy your products online, you're often faced with the overwhelming decision of where to order condoms, lube, or toys—and which brands and sites to trust. To solve these problems, Éva Goicochea and Dina Epstein are launching Maude, a one-stop shop for all your sexual health needs, this February."