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"do we need to move beyond gendered sex toys?"

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The sexual wellness market, which comprises sex toys, contraceptives, personal lubricants, erotic lingerie and pregnancy tests, is predicted to grow at a compound annual growth rate (CAGR) of 7.07% during the period 2016–2020 to reach £44.3bn ($57.6bn, €48.4bn) by 2020, according to Technavio. As female sexual pleasure becomes less taboo, this growth is driven in part by the rapid expansion of the global female sex toy market, which Technavio predicts will grow at a CAGR of 10.98% during the period 2017–2021."

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